Core Spirit
Continuous Pioneering, Constant Innovation
A DECADE-LONG RESOLUTE JOURNEY OF GLOBAL BRAND EXPANSION
Since its founding in 1998, ADTO Group has focused on clients, guided by "Quality, Brand, and Integrity." Our Hardware Tools Division develops innovative tools for construction, building materials, and decoration. We are committed to improving tools, services, and efficiency, aiming to take our brands global and create greater value for all.
ADTO TOOLS’ MISSION: BORN FOR CONVENIENCE AND EFFICIENCY.
Our core belief is "Integrity, Quality, Brand." We build trusted, superior products—bridging the way for global customers to a more efficient life.In 2010, we set our bold vision: an "Efficiency Revolution" in tools. Grounded in "Reliable Quality, Fair Price, Top-Tier Service," we are committed to our growth and to advancing Chinese manufacturing.
ADTO TOOLS’ VISION: TO BE A GLOBAL LEADER IN TOOLS AND DIGITAL OPERATIONS.
Our success rests on three pillars: Product Excellence, User Insight, and our Digital Platform. With R&D in China, global Cultural Centers, and local teams, we deliver tailored products with integrity, quality, and strong branding. Guided by "Reliable Quality, Fair Price, Top-Tier Service," we focus on real value to build lasting trust and redefine the digital tool industry.
ADTO TOOLS’ VALUES: GROWING TOGETHER WITH CUSTOMERS, SHARING HAPPINESS WITH EMPLOYEES,AND CREATING VALUE FOR SHAREHOLDERS
Our promise: Create Value, Give Back, Enjoy Life. We start with genuine connection. We grow by understanding needs and loving what we do.In 2025, we set our 10-year goal: Let our values guide us. Let our lives inspire others. Take our brand global. Through our products and purpose, we will succeed together—with warmth and integrity.
ADTOTOOLS DIVISION CULTURE
The core philosophy system that guides our development and practices
Core Spirit & Vision
Value System
Operational Philosophy
Vision
Global Tool (Digital) Operator
Mission
Make Tool Supply Easier
Brand SLOGAN
Choose Yuantuo for Tools
Values
Grow with Customers, Share Happiness with Employees, Benefit with Shareholders
Management Philosophy
Clear Goals, Process Control, Result Assessment
Growth Philosophy
Benchmark Role Models, Learn Closely, Solve Problems, Continuously Review
Development Philosophy
Thrive with Focus
Execution Philosophy
I am the Final Problem Solver
System Philosophy
Systematization, Standardization, Timeliness, Digitalization
Team Philosophy
Learn to Survive, Learn to Care
Customer Philosophy
Customers are Our Providers
Cooperation Philosophy
Equality, Win-win, Support, Achievement
Supply Philosophy
High Quality, Competitive Price, Fast Speed, Optimal Allocation
ERA'S OPPORTUNITIES, MISSION'S COMMITMENT
